UpCircle Beauty

UK-based beauty brand, a leader in the upcycled beauty movement, transforming waste ingredients into new skin-loving formulas, that is committed to providing affordable, ethical, high performing products with recycled and recyclable packaging.

This family-run skincare brand was founded in 2016 by siblings Anna and Will Brightman. It is renowned for creating multi-award-winning, 100% natural, vegan, and cruelty-free products by repurposing by-products from various industries, such as leftover coffee grounds, oats, and fruit stones. 

The circular economy sits at the heart of what they do – hence the brand name UpCircle which combines the concept of ‘upcycling’ (the process of making something better from things that already exists) and the circular economy. Their ultimate mission is to leave the world a better place than they found it by transforming ingredients that would otherwise be discarded into natural, organic beauty products.

Their vision is to be a beauty brand that encourages and inspires people to make the right choices for themselves and the planet. They believe that providing competitively priced, high performing products from upcycled ingredients demonstrates that the beauty industry CAN be less wasteful. UpCircle products are all inclusive - they are body positive, gender neutral, represent all ages and encourage diversity. 

UpCircle is a Certified B Corp. Their products are entirely natural, free from parabens, sulfates, and mineral oils, and they run a dedicated refill scheme to minimise packaging waste. The founders are committed to making sustainable, fair-trade beauty products affordable and accessible rather than an elite customer group.

Check out our range of award-winning and high-performing UpCircle beauty products——all available at an affordable price.